The UK Golf Federation has announced that golf booking and revenue management company Sweetspot has become the latest business to become a corporate partner.

With a proven track record of increasing revenue for golf courses by 20-50%, Sweetspot leverages customer insights and data-driven strategies. This optimization of pricing, availability, and package offerings enhances customer satisfaction and drives increased revenue for golf facilities. 

Henrik Ahlin, CEO and founder of Sweetspot, which is based in Sweden, said: “We are excited to become a partner with UK Golf Federation and its members. The partnership will serve as the first step towards a more strategic and knowledge-driven context in the UK golf market. We want to be an active partner and, together with the experience and knowledge within the organization, develop the golf facilities in the UK.”

The collaboration with Sweetspot is not just about streamlining administrative processes but about maximizing revenue potential. Sweetspot’s Golf Commerce platform structures data, empowering golf courses with actionable insights for informed decision-making that creates maximum value from bookings and transactions. 

Sweetspot’s Dynamic Pricing tool, backed by an analysis of over 12 million rounds of golf, automatically generates dynamic pricing for tee times. Catering to the varying needs and flexibility of golfers, this tool optimizes revenue for golf clubs, potentially increasing average green fee revenue by 19%. 

Doug Poole, CEO of the UK Golf Federation, commented: “We are excited to partner with Sweetspot AB to provide our members with cutting edge technology to manage their golf facilities and unlock new revenue streams through data-driven dynamic pricing. This partnership will help our members grow their businesses and enhance the golfing experience for players across the UK.”