Apple Vision Pro seamlessly blends digital content with the physical world to deliver powerful spatial experiences that transform the way people work, collaborate, connect, relive memories, enjoy entertainment, and much more. Vision Pro will be available in Apple Store locations and for delivery beginning Friday, July 12.

How to Buy Apple Vision Pro

In-store and online, customers can receive personalised advice on buying and setting up Apple Vision Pro; learn about ways to buy, including financing options; and get shopping support from Apple Specialists every step of the way.

When customers order Apple Vision Pro, they will use an iPhone or iPad with Face ID and the latest version of the Apple Store app to complete a face scan. This scan helps users find the optimal Light Seal and head band sizes to provide a precise fit. For users who require vision correction, Apple partnered with ZEISS to develop ZEISS Optical Inserts that magnetically attach to Vision Pro, allowing users to take full advantage of the display’s incredible sharpness and clarity.¹

After making a purchase, customers can choose to pick up their Apple Vision Pro at their local retail location, or have it delivered to their home, as well as schedule a free, 30-minute virtual session to learn more about unboxing, finding a precise fit, navigating visionOS, and more on the Apple Store online.

Book a Demo for Apple Vision Pro

Starting today, customers can visit the Apple Store online to book a personal one-on-one demo of Apple Vision Pro, available at Apple Store locations in the UK beginning Friday, July 12. Apple team members will help customers find the best fit and get set up. Customers will also have the chance to explore the range of capabilities of spatial computing, from groundbreaking entertainment experiences to an infinite canvas for favourite apps, and so much more.

The App Store on Apple Vision Pro

The App Store features more than 2,000 apps designed for Apple Vision Pro; more than 1.5 million compatible iOS and iPadOS apps; and even more apps on Mac using Mac Virtual Display that work seamlessly alongside one another.² The unique capabilities of Vision Pro, paired with apps built by Apple’s worldwide developer community, make it a remarkably versatile device for users.

Leading business and productivity tools available on Apple Vision Pro, like Box, Webex, Zoom, and apps from Microsoft 365, help users collaborate with colleagues and accomplish everyday tasks. Vision Pro is the ultimate entertainment device, with apps for top streaming services like Disney+, more than 100 3D movies, social apps like TikTok, and SharePlay with spatial Persona.³ Players can enjoy thousands of fun games, along with spatial games such as Game Room, Super Fruit Ninja, and Warped Kart Racers, with Apple Arcade. The Apple TV app and App Store are also home to groundbreaking storytelling experiences only possible in spatial computing, including Apple Immersive Video and Encounter Dinosaurs.

Pricing and Availability

• Apple Vision Pro will be available at all Apple Store locations in the UK, and the Apple Store online, starting at £3,499, with 256GB, 512GB, and 1TB storage capacities.

• Spread the cost of your new device over 12, 24 or 36 months at 14.9% APR.

• Apple Vision Pro comes with visionOS 1.2, and will be available to all Vision Pro users as a free software update this fall.

• Apple Vision Pro comes with a Solo Knit Band, a Dual Loop Band, a Light Seal with two Light Seal Cushions, an Apple Vision Pro Cover, Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power Adapter.

• ZEISS Optical Inserts — Readers will be available for £99, and ZEISS Optical Inserts — Prescription will be available for £149.

• Apple Vision Pro Travel Case will be available for £199.

• AppleCare+ for Apple Vision Pro will be available for £499 or £24.99 per month.

1. A valid prescription is required. Not all prescriptions are supported. Vision correction accessories are sold separately. ZEISS Optical Inserts — Prescription are only available to purchase online.
2. App availability varies by country or region.
3. 3D movie availability varies by country or region. Persona is available in beta.

Press Contacts

Naomi Evans

Apple

nevans@apple.com

Apple Media Helpline

media.uk@apple.com

020 3284 6333