Sainsbury’s is set to elevate its convenience stores through a new range improvement initiative aimed at enhancing customer experience.

• The programme will reassess the product range in stores, focusing on optimising ‘dine in’ and ‘food-to-go’ selections.
• It also explores efficient utilisation of space within convenience store sites to better cater to shoppers’ needs.
• An extension of the annual rollout, Sainsbury’s plans to introduce new stores, including its first airport location.
• This strategic move aligns with the wider goal of becoming the preferred food retailer for UK consumers.

Sainsbury’s has initiated a comprehensive programme to enhance its convenience store offerings, a strategic effort expected to unfold over the upcoming months. The focus is on conducting a thorough review of the existing product range. This includes determining whether certain lines should be eliminated or additional lines introduced, specifically targeting the ‘dine in’ and ‘food-to-go’ segments. The objective is to ensure that the selection meets evolving consumer preferences.

Another significant aspect of this initiative is the exploration of ways to utilise store space more effectively. This is particularly crucial in Sainsbury’s convenience sites, where space is a premium. The aim is to deliver an optimal range that caters to the needs of customers who are often on the go, ensuring a seamless shopping experience.

This effort comes as part of Sainsbury’s ambitious annual convenience rollout programme, which involves opening 20 to 25 new stores each year. Notably, Sainsbury’s is planning to open its first-ever airport store at Edinburgh Airport, marking a strategic expansion into high-traffic locations.

The range improvement initiative is integral to Sainsbury’s broader ambition to become the leading choice for food among UK shoppers. By expanding the food offerings in approximately 180 high-potential stores over the next three years, Sainsbury’s is addressing the current limitation where only 15% of its supermarkets provide a full selection. This strategic enhancement is aimed at better serving the diverse needs of its customer base.

Sainsbury’s conveniencestore initiative underscores its commitment to refining its market presence and meeting customer demands.