The 2024 Solo Traveler Reader Survey has revealed fascinating insights into the travel habits of solo travelers over 50, a demographic that remains a powerhouse for the travel industry. With over 90% of respondents indicating a preference for escorted tours, this group has proven to be a lucrative market for tour and cruise operators. The survey, conducted by Solo Traveler in collaboration with Overseas Adventure Travel (O.A.T.), underscores how the industry is evolving to cater to this growing segment.

Key Insights from the Survey

Janice Waugh, publisher of Solo Traveler, highlighted the demographic’s resilience amid economic volatility, emphasizing that inflation has not dampened their enthusiasm for travel. Of the 2,400 survey respondents, 83% were women, nearly half held college degrees, and 40% had advanced degrees. These highly educated travelers exhibit a penchant for meaningful and organized travel experiences.

While 68% of respondents identify as independent travelers, 90% reported participating in organized tours at least some of the time. This dual preference illustrates their desire for both independent exploration and the security and convenience of group travel.

Destinations and Spending Trends

Europe emerged as the top travel destination for solo travelers, capturing 32% of preferences. Other popular regions include Southeast Asia, the United States, the United Kingdom, and Australia/New Zealand. Despite ongoing economic challenges, spending patterns remain robust. Notably, there was a 4% increase in travelers spending over $3,000 per week, excluding airfare, indicating a willingness to invest in quality experiences.

Industry Evolution and Partnerships

The travel industry has significantly adapted to meet the needs of solo travelers. Over the past 15 years, Solo Traveler has played a pivotal role in advocating for and supporting this shift. Collaborating with companies like Overseas Adventure Travel since 2012, the publication has encouraged the removal of single supplements and the creation of travel opportunities tailored to solo adventurers.

Brian FitzGerald, CEO of Overseas Adventure Travel, shared that the company plans to offer 26,000 single spaces in 2025, with 92% of these spaces free of single supplements. Their offerings focus on delivering life-changing experiences, providing solo travelers with the best value and ensuring inclusivity.

Solo Travel Preferences and Insights

The survey sheds light on the unique preferences of solo travelers, offering valuable insights for industry stakeholders. Solo travelers differ from other groups in their search for enriching experiences and their emphasis on personal growth through travel. This data provides a strategic advantage for companies aiming to attract and retain this valuable demographic.

The Role of Solo Traveler in the Community

Founded in 2009, Solo Traveler has grown into a vibrant online community, inspiring and advocating for solo adventurers worldwide. With over 270,000 members in its Facebook group and 60,000 newsletter subscribers, the platform continues to inform and connect solo travelers. Its curated list of 100+ tours and cruises with no or low single supplements is a testament to its commitment to making solo travel accessible and enjoyable.

About Overseas Adventure Travel

Overseas Adventure Travel (O.A.T.), a subsidiary of Boston-based Grand Circle Corporation, has been a leader in solo-friendly travel since its inception in 1978. The company emphasizes cultural immersion and global humanitarian efforts, supporting over 300 educational and cultural projects across 50 countries through its nonprofit Grand Circle Foundation. This commitment reflects a broader mission to enhance travel experiences while giving back to the communities they explore.

Conclusion

Solo female travelers over 50 represent a dynamic and growing market segment, driving innovation in the travel industry. With destinations like Europe and Southeast Asia remaining top choices and spending patterns holding steady, this demographic continues to shape the future of tourism. As the industry adapts, partnerships like those between Solo Traveler and Overseas Adventure Travel illustrate the potential for creating meaningful, inclusive travel experiences.