The former president will return to the White House after huge swathes of the US voted for the Republican candidate on Tuesday (5 November), leaving the rest of the world wondering what might be the wider implications of a second Trump presidency.

For the UK travel industry, some suggest it could mean a lull in tourism to America. “I think Trump’s win will give people pause for thought,” said Alicia Sharpe, managing director of Bradford-on-Avon-based Luxeco Holidays.

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“My clients tend to be 60-plus, educated and follow politics. At the end of the day, if they really want to travel to the US, then I think they will – but I do think in the short term, it will put people off.”

Sharpe admitted she herself would not feel comfortable promoting the US in the immediate future, and suggested Canada might see a boost instead. “I’m not going to actively promote America,” she said. “As a person of colour, I wouldn’t feel comfortable. I think we could see Canada having a bounce in visitors instead.”