Harvey Norman, the renowned Australian lifestyle, home, and technology retailer, has opened its first store in England, marking a significant expansion into the UK market.

• Situated in the Merry Hill shopping centre in the West Midlands, the flagship store spans 57,000 square feet, offering an extensive range of luxury furniture and home goods.
• The store features dedicated sections for leading brands such as Dyson, Shark, Apple, Samsung, LG, Miele, and Sage, enhancing the shopping experience with tailored displays.
• Lachlan Roach, UK Managing Director, expressed enthusiasm about entering the English market, describing Merry Hill as an ideal location for their flagship enterprise.
• Harvey Norman also operates two stores in Northern Ireland, further establishing its presence in the UK.

Harvey Norman, an established name in the Australian retail sector, has recently inaugurated its first store in England, expanding its footprint into the UK. The new location is strategically placed in the Merry Hill shopping centre, a prime shopping destination in the West Midlands, making it a pivotal step in the retailer’s growth strategy.

The flagship store, occupying 57,000 square feet, is designed to offer UK consumers a broad array of luxury furniture, from sofas and dining sets to bedroom suites and mattresses. In addition to these larger items, shoppers can find a variety of smaller home goods such as kitchenware, further diversifying the store’s extensive product range.

Each section of the store is carefully curated to feature household names like Dyson, Shark, Apple, Samsung, LG, Miele, and Sage, ensuring that customers benefit from brand-specific shopping experiences. Notably, the store includes a cooking appliance centre, which has been specially conceptualised to cater to the needs of the Merry Hill clientele.

Lachlan Roach, Managing Director of Harvey Norman UK, highlighted the company’s long-standing ambition to enter the English market, remarking on the unique opportunity that Merry Hill presented as a key national destination. Roach noted, “The opportunity we had to open in a key national destination like Merry Hill was not one to miss, and it makes for the perfect home for our flagship location.”

In addition to the new England store, Harvey Norman’s UK presence is bolstered by two existing stores in Northern Ireland, indicating a robust strategy to expand its brand throughout the United Kingdom.

Harvey Norman’s entry into the English market with its Merry Hill store signifies a substantial progression in the retailer’s international expansion efforts.