Uttoxeter, United Kingdom — LIV Golf has officially debuted Any Shot, Any Time — an AI-powered feature giving fans the ability to select exactly which golfers, teams or groups they want to watch at any given time.

This highly innovative, live broadcast experience also includes a callback option, with all player shots being available for replay at any time with the simple click of a button. Users will be able to find searchable, on-demand highlights from any round of any LIV Golf tournament in the future.

Available exclusively on the LIV Golf + app, Any Shot, Any Time has been built using Google Cloud’s Vertex AI, with support from PMY Group, and entered beta-testing in March during LIV Golf Jeddah. The feature now includes expansion from a web-only version to full deployment on the LIV Golf + app across web and handheld devices, including Apple and Android.

Any Shot, Any Time successfully launched during LIV Golf Andalucía at Real Club Valderrama, offering access to each of the nearly 11,800 strokes played throughout the three-day competition in Spain, which saw a historic double playoff finish in the team and individual competitions, won by Fireballs GC and captain Sergio Garcia.

Any Shot, Any Time will continue to be available at LIV Golf UK by JCB this week, teeing off 2:15 p.m. BST (9:15 a.m. EDT) Friday at JCB Golf & Country Club.

“Any Shot, Any Time is another example of LIV Golf delivering what golf fans have long asked for,” said LIV Golf Chief Media Officer Will Staeger. “Enhancing the viewer experience is our broadcast team’s top priority, and that means giving fans the ability to watch and interact with the product like never before. This innovation will revolutionize how golf is consumed and exemplifies LIV Golf’s commitment to bringing the sport into the future through technology.”

“Our league has been on the forefront of reaching new and younger audiences and that is a commitment that will never end,” said LIV Golf Senior Vice President of Worldwide Production James Watson. “This new viewing experience builds on our mission of advancing the boundaries of technology in sports broadcasting, creating a dynamic viewer experience for new and old golf fans, alike. Providing fans and the general public with exciting products like Any Shot, Any Time is what LIV Golf is and will always be about.”