The party says it now has 80,000 members – and I spoke to dozens who said they’d recently joined, as they entered the conference hall.

Lee Frost and Kenneth Frost, a father and son from Kent, said they joined the party last week.

Lee Frost said the Conservative government “didn’t perform the way they should have done”.

“I voted for them quite a few times. I’d rather give Reform a chance. Immigration is going to get worse and worse.”

Anita Tolgyesi Stanley said she joined the party a few weeks ago “because I was so disillusioned with local politics in Wolverhampton, I thought I’d get involved and do a little bit to help”.

She said she may stand as a councillor in next year’s local elections, “so I’m coming here to see what training was available”.

It’s only a snapshot of the new Reform UK membership intake.

But its gives a sense of who’s interested in the party, as it seeks to professionalise and build a base of dedicated activists.

Reform UK will want to encourage many more to pay its £25 membership fee to match its political rivals, and expand its electoral footprint.

The works starts here in Birmingham.