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Sephora Commits to UK Expansion with 20 New Stores

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Sephora Commits to UK Expansion with 20 New Stores

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November 18, 2024February 12, 2023
Sephora Commits to UK Expansion with 20 New Stores

Sephora has announced an ambitious plan to open 20 new stores across the UK, marking a significant expansion in its brick-and-mortar presence over the next two to three years.

  • CEO Guillaume Motte expressed confidence in the UK’s market conditions, seeing improvements in competition as a favourable factor for growth.
  • Currently operating six stores, Sephora is set to increase its footprint, including an upcoming Liverpool location showcasing their extensive brand offerings.
  • Their strategic decision to enhance both physical and online channels comes after re-establishing a UK presence in 2022.
  • The brand’s previous UK exit in 2005 contrasts with their current optimistic re-entry strategy.

Sephora’s plan to establish 20 additional stores in the United Kingdom signifies a bold step in reinforcing their physical retail strategy. The expansion is set to materialise within the next two to three years, reflecting their commitment to growing their presence in a key market.

Guillaume Motte, Sephora’s CEO, articulated his confidence in the UK market, highlighting improved competition as a pivotal element for success. He stated, “We’re probably looking in the next two to three years to have at least 20 stores in the UK.” This optimism is rooted in an analysis of the current retail landscape, which has evolved favourably since their previous exit.

Having currently re-entered the UK market with six operational stores, Sephora plans to expand further. A new 6,727 square foot store in Liverpool One, set to open next spring, is part of this strategy. This store will offer Sephora’s own-brand products alongside popular brands such as Rare Beauty, Makeup by Mario, Haus Labs by Lady Gaga, and GXVE by Gwen Stefani.

This expansion is not limited to physical stores alone but extends to bolstering their online presence. The dual focus aims to cater to a wider audience and adapt to changing consumer preferences. This development follows Sephora’s return to the UK market in 2022, after a 17-year hiatus.

Sephora’s re-entry into the UK market, having withdrawn in 2005 after a five-year stint, is a testament to their renewed confidence and strategic planning to capture market share.

Sephora’s planned expansion reflects a strategic effort to cement its presence in the competitive UK retail landscape.