The solution is set to provide customers with more relevant searches. Credit: Amazon UK. Amazon has announced the UK launch of Rufus, a generative AI-powered conversational shopping assistant designed to revolutionise the online shopping experience. Rufus is now available in beta to a select group of UK customers on the Amazon mobile app, with plans...
Tag: Generative AI
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UK regulator looks into Microsoft and Amazon’s AI partnerships
The UK competition regulator identified an “interconnected web” of over 90 partnerships and “strategic investments” involving AI companies. ADVERTISEMENT The United Kingdom’s competition body is launching preliminary inquiries into whether Microsoft and Amazon’s partnerships with artificial intelligence (AI) start-ups comply with its merger rules and if these investments could impact competition. Wednesday’s announcement by the...